The Google Experiment: Are you Missing the Zero Click? Why is this latest evolution in capturing search traffic important? Retailers and Professional Service Providers: This is a must attend!
Zero-Click Searches refer to a search engine results page (SERP) which answers the query right at the top such that the user doesn't need any click to another website. Google introduced this experiment on March 13, 2020, with the aim to eliminate multiple results that searchers don?t really need and to satisfy the user intent faster.